Press release about new study by CESC/Coop on visualized purchase data and eco-food
Published Oct 27, 2016
How to make people live in a more sustainable way is an important question these days. A new study made by Centre for Sustainable Communications (CESC) at KTH together with Coop, one of Sweden's major grocery chains, shows that a clear visualisation of purchases over time can increase the purchase of ecological products by close to 1/4.
More information about the study can be found (in Swedish) in this press release .